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The foreign exchange trading platform is the center of brokers, and all orders are completed on the trading platform. At present, there are three mainstream trading platforms in the market, namely MT4, MT5, MT5 and ctrader, which we are familiar with. There are also powerful brokers who will independently develop trading platforms, such as GTS of fxsolutions, TS2 of FXCM, etc.
There are two options for building a foreign exchange trading platform: the main standard and the white standard. For personnel, team members and managers with strong economic strength, foreign exchange experience is very rich. Of course, it is a better choice to become the main standard company by obtaining the authorization of the main standard. The main standard company has all the authority of the platform and has high autonomy. However, the main standard requires more early-stage investment than the white standard company, and the white standard company has a low cost, It is easier to operate, so the white label solution has become their first choice.
At present, MT4 and MT5 are still the platforms with the largest number of users in the world. Therefore, today's introduction to the white standard is mainly focused on the white standard of MT4 and MT5 (the main standard of MT4 and MT5 can only be in the form of acquisition. Midak has stopped authorizing MT4 and MT5, and the main standard of MT5 can be authorized normally).
White label service
White label service, also known as OEM service, refers to a company, which is mostly a technology company or a large broker in the retail foreign exchange industry, providing it, liquidity access, transaction clearing and other services to another company that hopes to become a broker, so that the company can have its own logo, quote to customers with its own trademark, and become a dealer.
MT4 and MT5 white label companies can have their own trademarks and brands, and need to pay fees to technology companies or brokers regularly, but they do not need to pay high server fees and a full set of MT4 and MT5 platform fees separately, so they can enter the market at a lower cost and faster speed.
There are mainly three kinds of domestic MT4 and MT5 white standards. One is the semi white standard platform, which mostly cooperates with the main standard brokers. This mode can quickly access the broker's platform and liquidity, and effectively reduce the cost of white mark. Semi white mark is generally not regulated, nor can it keep customer funds. It is only responsible for the development of market customers. Because it is not regulated, its market reputation is also low. The other is the full white standard platform, also known as technical white standard, which is a series of services provided by brokers or special white standard builders, such as platform construction, bridging, clearing quotation, server operation and maintenance, website production, regulatory application (some brokers cooperate with companies with regulatory licenses, such as traditional financial companies). The autonomy of full white standard is higher than that of semi white standard, and is subject to formal supervision, There is also a limited white mark, which is the deletion of the functions of MT4 and MT5 software. For example, there is no multi account management system, hedging system, risk control plug-in, etc., and only the basic functions of point spread adjustment, account opening, deposit and withdrawal are retained.
White label construction process and details
The construction of the white label platform is not a simple thing. From registration to the completion of the construction and then to the later service, there are many details involved, which often determine the advantages and disadvantages of a white label platform.
As the complete white label is the most complicated and trusted way of building white labels, let's take the complete white label as an example to illustrate the process and details of building white labels:
Step 1: an overseas company registers a white label company from scratch. Generally, it starts from the registration of the company. White label companies need to have the qualification for overseas operations.
Notes: white label companies can be registered in the United States, Britain, Hong Kong, New Zealand and other countries and regions, as well as some offshore islands such as the Cayman Islands and Vanuatu. The choice of registration involves the acquisition of regulatory licenses and other issues. Policies and taxes are also different, which need to be carefully selected.
Step 2: after the registration of MT4 and MT5 platform application companies, they need to submit applications to midak. Generally, they are required to provide three certificates of overseas companies, legal person account, logo, website domain name and other materials. The genuine MT4 and MT5 software includes PC side and web side. White label companies only need to rent MT4 and MT5 software, and do not have admin permission. After applying for MT4 and MT5 software, white label company can build its own brand client, which can have multiple background management and groups.
Notes: MT4 and MT5 software must choose genuine software. Pirated, cracked and green MT4 and MT5, in addition to infringing intellectual property rights, are also prone to chuck, disconnection, slow or even unable to update data and other problems, which will seriously affect the credibility of the platform and easily lose customers. MT4 and MT5 platforms are highly professional. For genuine MT4 and MT5 platforms, midak will be responsible for providing training, problem consultation, 24-hour technical support and other services.
Step 3: after the MT4 and MT5 applications are completed, the server is set up. At the beginning, the white label company can share the server with the main label company, which can save early-stage costs. After there are a certain number of customers (usually 3000 real customers), or when there are special procedural software requirements, you can also set up the server yourself.
Notes: for a broker or white label company, the quality of the server is very important, which involves the user's transaction speed and capital security. Therefore, the location of the server (generally overseas, such as London, Japan and other places) and the problems of bandwidth and stability need strict requirements. A perfect platform should include simulation server, real disk server and backup server. It is best to set up disaster recovery backup server in different places to prevent natural disasters from affecting the stable operation of the platform.
Step 4: docking liquidity the liquidity in the foreign exchange market is mainly provided by international banks, hedge funds, large brokers, etc. white label companies can share with the main target companies, or directly connect with liquidity suppliers. It costs a lot to connect liquidity alone and obtain a low point difference, so most white mark companies choose to share liquidity with the main bid, and the main bid collects transaction flow fees. Different brokers or liquidity providers give different quotations and services, and white label companies can choose according to their own needs.
Notes: the liquidity of the white label company comes from the connected brokers or liquidity suppliers, so if you want to find a supplier with good liquidity, the better the liquidity of the other party, the better the quotation. It is best to choose a large international well-known institution.
Step 5: build MT4 and MT5 clearing bridges. Since MT4 and MT5 platforms are built for market makers, bridging suppliers can provide white label companies with MT4 and MT5 bridging technology to place positions (customer orders) within the system to liquidity suppliers for processing.
Notes: only with the clearing bridge can the STP mode exist. The MT4 and MT5 white standard solutions provided by some professional platform building institutions will include the MT4 and MT5 clearing bridge functions. White standard companies do not need to apply for installation and debugging separately.
Step 6: website construction and customer relationship management system professional website is the "Facade" of the company. Baibiao company also needs to develop a powerful foreign exchange finance website. The website should be multilingual and support functions such as account opening, deposit and withdrawal, and agency. Customer relationship management system is generally used for website management. Customer relationship management refers to an integrated program with automatic deposit and withdrawal online submission, user management, transaction account management, interactive management, customer setting and other functions.
Notes: professional foreign exchange websites need more complete functions, and the layout should be set as simple, clear and standardized as possible, which is convenient for users.
Step 7: after the establishment of the third-party payment and integration website, you need to prepare information and select the third-party payment partner. Capital security is the most important. There is generally no limit for overseas third-party payment, and there is generally a limit of 50000 yuan in China. Through payment integration, third-party payment can be connected with CRM, website background, agent background, MT4, MT5 and other links.
Notes: white label companies should choose to cooperate with domestic or cross-border companies with payment business licenses to ensure the safety of users' funds.
Step 8: no matter it is a broker or a white label company, supervision is always the top priority. Different countries have different regulatory policies, different application fees and deposit requirements, and the cost of obtaining regulatory licenses from different countries is very different. Common regulatory licenses include FCA in the UK, FSP in New Zealand, ASIC in Australia, etc.
Notes: some construction companies will provide * * services, * * some regulated companies, thereby saving a large amount of fees for regulatory license application. This kind of behavior of copying others, stealing the foreign exchange license of legal brokers and making profits by using the reputation of regulated entities is very undesirable. The * * platform is a kind of false trading platform, users can query through the regulatory website, and the regulatory authority will publish * * platform information from time to time. Even companies with a small amount of capital can choose regulators with relatively low costs. Everyone has a development process from small to large, and it is worth encouraging to register platforms for legal supervision.
Summary
At present, when MT4 and MT5 are built, many platform builders are committed to providing one click construction services, which can save a lot of trouble for companies or individuals who want to enter the foreign exchange industry. However, the establishment and operation of baibiao company is still not a simple thing. Even if it provides ultra-low price platform construction services, there may be various problems in building the platform. Users are getting smarter and smarter. The era of renting software no longer exists. If you want to become a qualified foreign exchange broker, even if it is a white label company, you also want to pay costs and costs.
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